The manner in which people buy and sell homes in the last two years has drastically changed. And as the 2020 Profile of Home Buyers and Sellers by the National Association of Realtors indicates, these habits are most likely here to stay.
The most dramatic change to buying homes is a trust in technology. Buyers depend on technology – and an experienced agent – to make the process of home buying and selling to be faster, easier and more convenient.
When you are choosing a Real Estate agent to sell your home, be sure that they offer these three key digital media elements that will make your property stand out amongst the rest!
Professional Photography
Most mobile phones have cameras that are capable of producing some incredible photography, but this should not be used to sell your home. It’s important to work with a Realtor like myself to complete all professional photography before putting your home on the market. A credible agent should have the expert knowledge and connections to professional photographers that can produce appealing and resonating images for potential buyers. This is why I only work with the most talented local real estate photographers to capture your property with the right angles, best lighting and showcase its best features.
Drone Shots
Real estate drone photography is one of the most popular ways to showcase a home and make it more appealing to potential buyers. Drone photography works well for residential, commercial and land sales for many reasons. Aerial images can best show off the size of a larger property, estate or land parcel. The images can also show a property’s location to important landmarks and points of interest like popular restaurants, shopping plazas and the beach. Drone photographers can also produce captivating videos that incorporate local landmarks and visuals to enhance the property’s appeal.
Virtual Tours
What was once a technology reserved for high-end luxury homes is now a primary selling tool for many real estate transactions. Realtor.com statistics report that home listings with virtual tours receive 87% more views than those without tours. Another insightful statistic from this report shows that an astounding 54% of buyers will skip over listings of properties that do not include virtual tours. No matter the size of your property, a virtual tour is not only essential – it is now expected. When I list your home with a virtual tour, it is also guaranteed to get more online engagement and boost its visibility on major search engines across the internet.
With more buyers making offers sight unseen, these three key elements are crucial to a successful sale of your home. The worldwide pandemic has set new standards for online home-hunting, so it’s important that you work with an agent that has the ability to do this effectively.
Luckily for you and your referrals, I have the contacts and resources that allow me to work with the top local creative professionals for the highest quality photography, video, and aerial footage of your listing. To learn more or see examples of my most recent marketing, let’s connect!
